There were fireworks and fanfares in Zagreb when Croatia became the 28th member state of the European Union (EU) on 1 July. The economic and cultural issues surrounding the accession are nuanced and this was reflected in the way both the European and International-based media reported the story. The intertwined elements of public support, political ...

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The measurement of PR activity is becoming less of a mystery due to AMEC's approach and the possibilities of digital data, according to Hotwire chief executive Brendon Craigie. Craigie was speaking as a guest in the PRWeek TV studio alongside Giselle Bodie, chief executive of media evaluation company Salience Insight and ...

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Salience Insight CEO Giselle Bodie predicts that the global market for media evaluation – approaching US$100m in 2013 according to AMEC*  - is facing tough challenges from  the massive increase in social media usage and pressure to service an increasingly global market. She warned that many evaluation providers are struggling to ...

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