This discussion originally appeared in PR News. [Click here for original] EVERY ORGANIZATION can have an effective media measurement strategy in place, no matter the size of budget, if it clearly defines goals and objectives for its PR campaign and itself, argues Angie Jeffrey of Salience Insight US. Here, she ...

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This piece originally appeared in the Thursday 20th March 2014 issue of CommPRO.biz. [Click here for original] WHILE both companies can take many positives from this week’s announcement, the ultimate winners are the media evaluation industry and its clients. It marks an inevitable evolution in media evaluation and serves to highlight how providers ...

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