Big Data, Lack of Industry Standards & Tying to Business Objectives Continue to Top PR Measurement Challenges

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Bulldog Reporter recently interviewed measurement thought leaders and members of the Institute of Public Relations’ Measurement Commission as part of a joint “2014 Corporate Communications Practices Measurement Study.” Salience Insight’s Angela Jeffrey was among the interviewees discussing how communicators can provide not only measurable proof of their programs’ effectiveness, but also a deeper analysis of the data they gather, in this new era of big data. This is part one of four installments to come on subsequent Wednesdays…

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