A Fearless Future for PR Salience Insight and CARMA International have committed to gold sponsorship of The PRSA 2014 International Conference, Leading the Way: A Fearless Future for PR, in Washington D.C., October 12 – 14. The Conference will focus on the evolving techniques, trends and technologies, helping public relations ...

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Media measurement has been around for decades, but rather like the embarrassing relative at the family wedding, it has not always been welcomed with open arms by the PR industry. But all that is now changing, thanks largely to the demonstrable benefits measurement providers bring to the PR mix. For new practitioners ...

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Bulldog Reporter recently interviewed measurement thought leaders and members of the Institute of Public Relations’ Measurement Commission as part of a joint "2014 Corporate Communications Practices Measurement Study." Salience Insight's Angela Jeffrey was among the interviewees discussing how communicators can provide not only measurable proof of their programs' effectiveness, but ...

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Danielle Tap in response to a discussion started by Sara Magdalena Goldberger, Outreach Manager & Senior Policy Advisor at European Parliament... in the International Public Relations and Communications Group on LinkedIn. Social media – does it really work? And three more questions… This highlights the importance of looking at social media, ...

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