Media measurement has made major advances in the four years since the framing of the Barcelona Principles, says Salience Insight CEO Giselle Bodie, but further education on best practice is key to highlighting its value and relevance to communicators and the wider business community. > Four years on from the ...

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This discussion originally appeared in PR News. [Click here for original] EVERY ORGANIZATION can have an effective media measurement strategy in place, no matter the size of budget, if it clearly defines goals and objectives for its PR campaign and itself, argues Angie Jeffrey of Salience Insight US. Here, she ...

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This piece originally appeared in the Thursday 20th March 2014 issue of CommPRO.biz. [Click here for original] WHILE both companies can take many positives from this week’s announcement, the ultimate winners are the media evaluation industry and its clients. It marks an inevitable evolution in media evaluation and serves to highlight how providers ...

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This piece originally appeared in the September 23, 2013 issue of PRNews [prnewsonline.com] The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet. From within that greater scrutiny has emerged an equally ...

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