Angela “Angie” Jeffrey has joined Salience Insight, the global media evaluation specialists, as the company’s US Managing Director with effect from September 1, 2013. The appointment strengthens Salience Insight’s international management team and comes just three months after the company’s re-launch as a global brand. Last year, News Group International, Salience ...

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This piece originally appeared in the IPRA Thought Leadership series of essays. [Click here for original] Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, ...

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There were fireworks and fanfares in Zagreb when Croatia became the 28th member state of the European Union (EU) on 1 July. The economic and cultural issues surrounding the accession are nuanced and this was reflected in the way both the European and International-based media reported the story. The intertwined elements of public support, political ...

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The measurement of PR activity is becoming less of a mystery due to AMEC's approach and the possibilities of digital data, according to Hotwire chief executive Brendon Craigie. Craigie was speaking as a guest in the PRWeek TV studio alongside Giselle Bodie, chief executive of media evaluation company Salience Insight and ...

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