We understand brands and the value companies place on them. As a provider of services ourselves, we know that our own brand’s reputation stands or falls by the quality of our service and the strength of its delivery. It’s a perspective which has helped us earn a market-leading reputation for incisive brand intelligence.
We have an armoury of assessment and other tools at your disposal to ensure the correct alignment of your brand with media channels and other influencers. We can establish, for example, how likely your customers are to recommend your product or service by using a media version of the Net Promoter Score, or create statistically-validated metrics as inputs to market mix models, and ROI or cost efficiency calculations.
Similarly, our media analysis data can assess new product features and identify which ones are working or not. These have proved their worth time and again by generating vital R&D feedback.