Media measurement has been around for decades, but rather like the embarrassing relative at the family wedding, it has not always been welcomed with open arms by the PR industry. But all that is now changing, thanks largely to the demonstrable benefits measurement providers bring to the PR mix. For new practitioners ...

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This piece originally appeared in the Thursday 20th March 2014 issue of CommPRO.biz. [Click here for original] WHILE both companies can take many positives from this week’s announcement, the ultimate winners are the media evaluation industry and its clients. It marks an inevitable evolution in media evaluation and serves to highlight how providers ...

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This piece originally appeared in the IPRA Thought Leadership series of essays. [Click here for original] Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, ...

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From mixing politics with fast food to releasing software that is widely hated, public relations disasters have significant repercussions on a company’s bottom line. Or do they? Here we take a look at three of the biggest corporate nightmares of 2012 and briefly assess their impact on stock price and ...

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