Bulldog Reporter recently interviewed measurement thought leaders and members of the Institute of Public Relations’ Measurement Commission as part of a joint "2014 Corporate Communications Practices Measurement Study." Salience Insight's Angela Jeffrey was among the interviewees discussing how communicators can provide not only measurable proof of their programs' effectiveness, but ...

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Media measurement has made major advances in the four years since the framing of the Barcelona Principles, says Salience Insight CEO Giselle Bodie, but further education on best practice is key to highlighting its value and relevance to communicators and the wider business community. > Four years on from the ...

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This piece originally appeared in the IPRA Thought Leadership series of essays. [Click here for original] Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, ...

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Friday July 6th 2012 was a good day for the world’s second-largest private sector employer, G4S, as Ian Horseman Sewell, managing director of Global Events, outlined his company’s prospects to Neil Maidment of Reuters in an interview. Not only did he assert that the security firm was “absolutely on track to ...

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