Organisations and agencies need accurate, robust and timely data that identifies strengths or weaknesses, measures reputational standing – or benchmarks competitors’ media performance. Every communications strategy is different, as must be its measurement, so we use the latest industry standards and cutting-edge thinking to take the guesswork out of whether your communications has been as effective as planned.

A ‘one size fits all’ approach to media measurement is no longer enough, so we go the extra mile to help you understand how your customers, the wider public or the media perceive you, your products or your services.

We can craft, for example, programmes that link social or traditional media coverage to specific business outcomes; match coverage collection to your own key media lists from around the globe; drill deep into the data to analyse message penetration, sentiment, spokespeople recognition and effectiveness; and then use our insights and experience to make the recommendations that will help you refine and shape your business or communications strategy.