Salience at The Summit


Salience Insight will be out in force at the AMEC Summit 2014 in Amsterdam next week (June 11 – 12).

Not only have we been nominated for no fewer than eight categories in the AMEC Awards 2014 – the most by any measurement provider globally – but Chief Executive Giselle Bodie has been invited to participate in two keynote sessions in the Summit programme.

She joins the leaders of the three global PR consultancies: Dave Senay, CEO FleishmanHillard; Kevin Murray, Chairman, Good Relations Group; and Matt Neale, President, Golin Harris to debate What can we do together to get more PR professionals to make measurement and analytics a “must-have”? The Q&A session
features fellow panellists:

  • Francis Ingham, Executive Director, ICCO & Director General, PRCA/li>
  • Jeremy Thompson, Chief Executive, Gorkana Group and AMEC Chair-Elect.
  • Gregory Sendi, Global Strategist Community Leader, GolinHarris

She then joins AMEC Chairman and Ketchum Partner/Managing Director David Rockland as one half of a couple in The stormy marriage of PR consultancies and measurement providers – a couple’s therapy, a light-hearted but serious ‘therapy’ session which will examine the pressure points in the relationship between a PR consultancy and media intelligence firm, and explore how to overcome the challenges and develop a successful working partnership.

The scripted session will be under the direction of therapist “Dr Phil” Lynch, Director, Media Evaluation, Kantar Media News Intelligence. Our couple take part in Group Therapy to ask others if they have had the same problems.