Salience pledges support to AMEC International Summit 2015 with Gold Partner sponsorship

Confirming Salience’s Gold Partner sponsorship of the afternoon plenary session at the AMEC International Summit in Stockholm on June 3, Global Commercial Director Mike Daniels commented:

“In a world where media coverage can and does cross national borders instantaneously, the theme of AMEC’s International Summit 2015 – Winning the Game: From Local Silos to Global Integration is particularly relevant to companies with a global footprint like Salience Insight. We are delighted to share our expertise in this area but, more importantly, also to demonstrate how valuable measurement works in practice.

“It’s interesting to note that the 2015 Summit coincides with the fifth anniversary of the adoption of the Barcelona Principles. There can be no question that the Principles have been a key element in the enormous strides our industry has made since then, as demonstrated by its rapid growth and the widespread acceptance by the communication sector of measurement and analytics as vital accountability and decision support tools.

“So we’re delighted to continue our support for AMEC, and its annual International Summit, which most industry insiders agree is the standout event for the promotion of measurement. We look forward to playing our part in advancing the thinking and stimulating debate around the challenges of making what we do even more relevant.”

If you can work on these two pieces of content as a priority, that would be great. I’ll be in touch again early next week regarding what historic content should be removed.