PRSA 2014 International Conference

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A Fearless Future for PR

Salience Insight and CARMA International have committed to gold sponsorship of The PRSA 2014 International Conference, Leading the Way: A Fearless Future for PR, in Washington D.C., October 12 – 14.
The Conference will focus on the evolving techniques, trends and technologies, helping public relations professionals fearlessly take the lead in today’s demanding business environment.
As part of the sponsorship, Salience will host a special presentation, “International Media Analysis Made Simple,” on Monday, October 13th from 3-4:00 p.m. Speakers will include Margot Sinclair Savell, Senior Vice President Global Measurement, at Research+Data Insights, Hill+Knowlton Strategies; and two from Salience Insight: Mike Daniels, Global Commercial Director and former Chairman of AMEC; and Angela Jeffrey, APR, US Strategy Director and 2014 PRNews Measurement Hall of Fame Inductee.

Jeffrey said, “The sheer number of companies now looking to expand their measurement programs internationally can’t be underestimated. With hot spots interrupting business-as-usual all over the globe, the assumption that US media analysis is enough is no longer valid. This session is based on an Institute for Public Relations white paper of the same name, and provides an eight-step process guaranteed to protect your measurement investment.”

The session will feature:

  • Understanding the media landscape in each country
  • Understanding the Project Management Triangle (speed, quality, cost)
  • Identifying appropriate goals, measures, metrics, and appropriate media content
  • Identifying appropriate dashboards, reporting and analysis
  • Issuing a smart RFP for the right set of measurement providers
  • All-country sell-in and evaluation of your program

“We’re looking forward to leading the discussion on global measurement and other key issues at one of the communication industry’s premier events,” said Jeffrey.

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