PRWeek TV: Industry experiencing ‘democratisation of measurement’

The measurement of PR activity is becoming less of a mystery due to AMEC’s approach and the possibilities of digital data, according to Hotwire chief executive Brendon Craigie.

Craigie was speaking as a guest in the PRWeek TV studio alongside Giselle Bodie, chief executive of media evaluation company Salience Insight and a former AMEC director.

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