Reputation is the lifeblood of a company. Negative media coverage – whether social or traditional – can quickly damage reputation, sap staff morale, divert management attention from running the business and, critically, ruin customer perceptions or relationships that may have taken years to build.
That’s why companies need to monitor their reputation continuously, even during periods of stability.
Are your customers, for example, satisfied with your products and services after, say, a critical launch? We can use comprehensive surveys of key stakeholders, linked to media analysis, to establish the reality. Are you an NGO or NonProfit that needs firm evidence of progress towards political action, or of a major fund-raising initiative? We can analyse all phases of the communications channel and directly link these to results.
When you need to protect one of your most precious corporate assets, in good times or bad, our analysts have the experience to provide the relevant insights to help you succeed.