Interpreting worldwide public opinion and consumer trends, and then being able to bring order out of the chaos with sound, practical advice, is a fine art.
That’s why, for us, there is simply no substitute for the accuracy of human analysis when identifying meaningful trends within the mass of white noise that social media generates. We make it a point to understand the influences on you, your business or your corporate reputation.
We use human experts to identify, monitor and analyse social media content in virtually all its forms, including what the influencers are saying, and how they are saying it. A typical analysis brief will address influence, stakeholder engagement, impact, reach and in-depth message evaluation.
Using the best technology support tools, we take this hands-on intelligence and develop bespoke measurement programmes that are grounded in reality and deliver meaningful insights to support positive business outcomes.
“Identifying meaningful coverage within the mass of white noise in social media”